Welcome
to my universe

Claudia Be, photo smiling
Claudia Be, side photo
Claudia Be, side photo

Golden.

Enthusiastic.

Islander.

Nice & kind human being.
Offbeat thinker.
Excited about the future.
Focused on THE present.
Beauty seeker.
Electronic music freak.
Proud mum.

The path that led me here is as unique as the brands I help create. Twenty years ago, I began my creative journey as an industrial designer, falling in love with the harmony between form, sense, and function. This shaped my approach to brand strategy in the most wonderful way – I learned to see brands as living, breathing entities that need both inner beauty and practical purpose.

Think of it as brand alchemy: mixing the analytical precision of industrial design with the emotional intelligence of brand strategy. This blend helps me spot those opportunities where strategy meets soul and where business goals transform into deep connections, on a more human level.

My passion is helping others to drive their business through imagination, human connection, deep thinking, curiosity and enthusiasm. A process of discovery and learning that ignites my love for this incredible industry every time. I truly believe that active listening, insightful conversations, and genuine empathy create the foundation for powerful, human-centered brands.

I find endless inspiration in the rhythmic patterns of electronic music, the faint morning light,  the bold visions of contemporary art and the raw emotion of nature photography. This diverse range of influences brings me joy and infuses my work with deeper meaning and unexpected links between ideas.

Human connection is essential

Youth as a state of mind

Embrace natural rhythms

Clarity for freedom & growth

The art of simplicity

Break structures smoothly

Always make it enjoyable

The BRAND journey

Branding is an ongoing process, not a linear path. While the destination may evolve, a thoughtful methodology keeps us focused and aligned amidst the natural chaos that surrounds ideas and organizations. By following a strategic process (combined with intuition), we ensure that every decision supports the way you want to be perceived.

Moving step by step and validating each phase together creates efficiency, deepens brand awareness, provides clarity, and builds confidence in current and future decisions.

Analysis & Diagnosis

Revealing insights through careful observation of your clients, competitors, and internal landscape to shape an empathetic and effective strategy.

COMPETITIVE INTELLIGENCE
Understanding your market position and opportunities

STRATEGY AUDIT
Evaluating your current brand approach

VISUAL AUDIT
Reviewing your brand's visual effectiveness

CULTURAL AUDIT
Assessing your brand's cultural relevance

Brand Strategy

Shaping brands as multidimensional entities with emotional intelligence, strategic thinking, and authentic beauty.

BRAND ESSENCE
Defining your core truth

BRAND ARCHITECTURE
Structuring your brand portfolio

BRAND PURPOSE
Clarifying your deeper motivation

BRAND BELIEFS
Articulating your guiding principles

Verbal Identity

Words build perception. We'll carefully select and craft language that communicates your essence to those who matter most.

NAMING
Creating distinctive brand names

BASELINE
Developing your "surname"

TAGLINE
Crafting memorable expressions

BRAND VOICE
Defining your unique tone

Visual Identity

Good design brings brand strategy to life. By translating words into a striking and beautiful visual universe, we create a memorable identity that is uniquely yours, ensuring your brand resonates powerfully and meaningfully over time.

BRAND LOGO DESIGN
Creating the primary symbol of a brand

VISUAL UNIVERSE
Creating your brand expression

PACKAGING
Designing product experiences

EDITORIAL DESIGN
Crafting printed and digital communications

& more...

Branding is “everything, everywhere, all at once”. We ensure every part of your brand universe is thoughtfully designed to drive growth and consistency.

BRAND CULTURE
Embedding your brand internally

DIGITAL ECOSYSTEM
Creating cohesive online experiences

PHOTO & FILM
Telling your visual story

ENVIRONMENTAL DESIGN
Shaping physical spaces

Thanks to the people that trust In me

My clients

Consciousness
in the being

Consciousness
in the being

Coherence
in the doing

Coherence
in the doing

Beautiful awards

Mercado del Puerto

Silver

Company & Institution Corporate Identity

Canary Islands Design Awards

2023

Mercado del Puerto

Gold

Logo Design

Canary Islands Design Awards

2023

Agüimes

Bronze

Logo Design

Canary Islands Design Awards

2023

Pieza Prótesis & Boca

Silver

Product & Service Corporate Identity

Canary Islands Design Awards

2015

The Suites

Bronze

Product & Service Corporate Identity

Canary Islands Design Awards

2015

Ect Solleric

Silver

Company & Institution Corporate Identity

Canary Islands Design Awards

2013

Teatro de Colón

Bronze

Logo Design

Canary Islands Design Awards

2013

Teatro de Colón

Bronze

Company & Institution Corporate Identity

Canary Islands Design Awards

2013

Garabato

Finalist

Company and Institution Corporate Identity

Canary Islands Design Awards

2010