A sensitive way of life. A sensitive way of travel
In the evolving landscape of luxury hospitality, Corallium by Lopesan Hotels emerges as a thoughtful response to a deeper calling. Taking inspiration from the Atlantic Ocean, we crafted a brand that resonates with mindful travelers who seek more than just a beautiful destination. Corallium understands that true luxury lies in the freedom to maintain your wellness journey while discovering new dimensions of yourself.
CHALLENGE
The hospitality industry often swings between extremes: either ultra-luxury that feels distant and cold, or wellness retreats that can seem too prescriptive. Our challenge was to create a brand that could dance gracefully between these worlds – premium without pretense, wellness-focused without preaching, and locally connected while staying globally relevant. We needed to speak to sophisticated travelers who have evolved beyond traditional luxury expectations and seek experiences that align with their conscious lifestyle.
SOLUTION
We developed a brand ecosystem that celebrates individuality while fostering community. Through three distinct hotel personalities – Natural Calm with its organic fluidity, Fresh Geometric with its modern clarity, and Modern Ethnic with its cultural depth – we created spaces where guests can choose their own path to wellbeing. Every touchpoint, from the organic amenities to the curated spaces, was designed to support this journey:
- Thoughtful design that promotes both socializing and solitude.
- Locally-sourced organic cuisine with mindful preparation.
- Spaces that blur the lines between nature and architecture.
- Activities that respect both body and mind.
- Service that feels personal yet unobtrusive.
VISUAL IDENTITY
Our visual language speaks through meaningful symbolism and intentional design choices. The brand mark features flowing lines inside the Lopesan's fish logo, honoring its heritage and the fluid grace of marine life. The color palette marries the deep turquoise of the sea with warm gold accents, creating a visual experience that feels both grounding and uplifting. Typography balances timeless elegance with contemporary simplicity, while our pattern system draws inspiration from natural textures and geometric precision.
Key elements include:
- Organic textures that evoke natural elements.
- A sophisticated yet approachable color system.
- Photography that captures moments rather than poses.
- Materials selected for both aesthetics and sustainability.
"In the dance between the sea and shore, we find our rhythm. Corallium isn't just a place to stay: it's a place to become"
