Enjoy life
VEINTIUNO is an emblematic hotel housed in a historic 1900s building, positioned in an exclusive urban location. It represents a harmonious blend of heritage and modern comfort, where authentic luxury meets genuine hospitality. The project emerged from the vision to create not just accommodation, but a complete sensory experience that celebrates life's finest pleasures without feeling inaccessible.
CHALLENGE
The project faced a delicate balance: how to honor the hotel's emblematic status and exclusive positioning while avoiding the perception of being cold and unreachable. Additionally, the brand needed to differentiate itself in an evolving market where vacation rentals were gaining prominence. The challenge was to create a brand that could communicate premium quality while maintaining warmth and approachability.
SOLUTION
We developed a brand platform centered around "humanized sibaritism": an approach that celebrates life's refined pleasures while keeping them accessible and genuine. The strategy focused on three key pillars:
- The Space (historic, emblematic building)
- The Inhabitant (discerning travelers seeking special experiences)
- The Emotion (constant pleasure and sensory satisfaction)
This trinity formed the foundation for a brand that speaks to all five senses, transforming every touchpoint into an opportunity for delight.
VISUAL IDENTITY
The visual identity was built around the tagline "Enjoy life", a promise delivered through sensory experiences:
- Enjoy the softness (Touch)
- Enjoy the taste (Taste)
- Enjoy the silence (Sound)
- Enjoy the smell (Scent)
- Enjoy the views (Sight)
Each sense was given its own visual treatment, creating a cohesive system that communicates luxury through experience rather than ostentation.
"Veintiuno isn't about the cost of luxury, but about the art of experiencing it. Here, exclusivity doesn't whisper 'you can't afford this' – it whispers 'you deserve this"
